The museum Is located in the first floor rooms, once used for the extraction of herbs and the mixing of ingredients found in vermouth. The museum helps you relive the most important steps in the production of vermouth through an exhibition of numerous objects and testimonials connected with the expansion of its consumption from the 19th century to the present day. The visitor is guided on a voyage of discovery to see and smell the raw materials that go to make up the product and techniques used for its conservation, bottling and sale. The exhibition includes photographs, posters and film clips chosen to recreate the atmosphere of a working plant. It also explores communication strategies used over the years to consolidate the identity of the vermouth Carpano drink.