An overall concept for a series of sea-food points to be opened in non-seaside towns has been created. “King Squid” points offer a cozy and informal way to eat fried fish, gathering people in a setting recalling a boat. Everything sinks the user in the experience of sea fishing: a boat fragment as a bench, wooden fish boxes as desks, fishing lamps hanging from the ceiling and decorative motives reminding fishing boats and lighthouses.
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